We take the exports you already have and turn them into a checked, compared, and written report — delivered as a clean Excel your clients can open without explanation.
Start a pilot conversation → See a sample reportA structured Excel report built from the exports you supply — no platform access required on our end.
Every key metric from your exports pulled into a clean summary table — spend, impressions, clicks, conversions, CPA, CTR. Formatted consistently across platforms.
Current period vs prior period, with absolute and percentage change for each metric. Colour-coded to surface what's moving and in which direction — at a glance.
Performance by campaign — not just account-level totals. Flags which campaigns are above or below benchmark so the conversation is already framed when the client reads it.
Three to five plain-English observations explaining what the numbers mean — what improved, what needs attention, and what to consider next. Written for a client reader, not an analyst.
A short numbered list of flagged items by priority — P1 urgent, P2 this month, P3 next cycle. Each item states what the data shows, the supporting evidence, and what to check next. Observations, not conclusions.
Everything in one workbook: Summary, Campaign Breakdown, Review Priorities, and Notes & Methodology. Formatted for readability — your team reviews and approves the report before sharing it with clients.
The sample below uses synthetic data — clearly labelled throughout. It shows the structure and writing style of an actual deliverable.
Account summary · 9 campaigns · one platform
Targets shown are illustrative — agreed with each agency before reporting begins.
| Metric | Apr 2026 | May 2026 | Change | Flag |
|---|---|---|---|---|
| Total Spend | $48,230 | $51,840 | +$3,610 (+7.5%) | — |
| Total Conversions | 312 | 341 | +29 (+9.3%) | ✓ Higher than April |
| Avg. CPA | $154.58 | $152.02 | −$2.56 (−1.7%) | ✓ On target (<$160 illustrative) |
| Avg. CTR | 1.79% | 1.73% | −0.06pp | ⚠ Below 1.75% floor (illustrative) |
All figures in the download are synthetic and do not represent any real account.
The pilot is scoped to be low-risk. You send the exports, we deliver the report. If you want to continue, we discuss a monthly cadence.
Turnaround is confirmed after reviewing your inputs. Ongoing monthly retainers available after the pilot — scoped per platform and campaign volume.
Export your platform data as a CSV or XLSX file and email it to hello@cognifold.io with the periods you want compared. We work from structured exports — screenshots and PDF reports are not compatible with our checking process.
We check the inputs, confirm the turnaround time, and flag any gaps in the data before starting. No surprises when the deadline arrives.
We build the Excel, cross-check each metric against the figures in your supplied export, run the period comparisons, and write the observations. You review the report before it goes anywhere near a client.
You receive the report, review it, request any changes (one revision included), and forward it to your client. The report is yours to send under your own branding.
This service is run by Shubham, the founder of Cognifold. I come from a data science background — I've spent time building models and working with structured data before applying those skills to marketing analytics and reporting.
Agency reporting is the kind of work where a wrong number in a client-facing report is a credibility problem. I check calculations, reporting periods, and consistency against your supplied exports, and flag missing information before delivery.
This is a new service. I'm not going to claim years of agency reporting experience I don't have. What I can offer is careful, structured analytical work, a clean deliverable, and a pilot that lets you judge the output before committing to anything further.
Shubham — Founder, Cognifold
hello@cognifold.io · LinkedIn ↗
Email us with the platform you want to start with and the periods you want compared. We'll confirm what we need and give you a turnaround estimate before anything is agreed.
Email hello@cognifold.io →