Five lines. One goal: a reply. We write cold email sequences built around how B2B decision makers actually think — not what looks good in a template gallery.
Every email we write follows a proven structure — here's the anatomy of a sequence opener that actually gets replies.
Hi [First Name],
Noticed [Company] is publishing consistently — but none of your posts link to a product page or a CTA. You're building traffic with no exit ramp.
We fix that for B2B SaaS teams in 48 hours — content audited, CTAs mapped, and 4 pipeline-ready pieces drafted.
Worth 15 minutes this week?
— Shubham
Subject line: specific to their situation, not clickbait. Makes them think "how do they know?"
Opening line: proves we did our homework. No generic "I came across your company" fluff.
Value prop: one sentence, concrete outcome, specific timeframe. No feature list.
CTA: low-friction ask. "Worth 15 minutes?" beats "Would you be open to a call?" every time.
Most deals don't close on the first touch. We write the entire sequence — opener to close — so you never have to wonder what to say next.
A specific, research-backed observation about their business followed by a clear, low-friction ask. Sets the tone that you actually know their world.
Doesn't just say "bumping this up." Adds a piece of useful context — a stat, a question, or a relevant resource that makes them glad you followed up.
A one-line result or outcome from a similar company. Not a case study — just enough proof to make the risk feel small.
The email that paradoxically gets the most replies. Signals you respect their time. Often brings back prospects who went quiet.
ICP definition workshopWe clarify who you're targeting, what they care about, and what objections to pre-empt — before writing a word.
3 subject line variantsA/B testable options for the opener — so you can find what resonates with your list fastest.
Full 4-email sequenceOpener + 3 follow-ups, each with a distinct angle and escalating urgency.
Personalisation variablesClearly marked merge fields so you can scale without sounding generic.
Deliverability notesGuidance on sending limits, warm-up tips, and formatting to avoid spam filters.
Two revision roundsWe refine until the sequence matches your voice and your market.
Tell us who you're targeting, your offer, and the outcome you deliver. We do the rest.
We study your ICP's pain points, common objections, and the language they use to describe their problems.
AI drafts, human edits for tone and precision. Every line is pressure-tested against the delete instinct.
Delivered as a formatted doc ready to copy into Apollo, Instantly, Lemlist, or any sequencer.
Tell us your ICP and offer. We'll have a sequence in your inbox before the week is out.
Get in Touch