// Lead Generation as a Service

Outbound that books meetings.
Not just sends emails.

We build and run your entire outbound system — ICP definition, prospect sourcing, AI-personalised sequences, and campaign management. You get warm conversations handed to your calendar.

From $3,500 / month · Retainer · Cancel anytime after 3 months

Book a Free Discovery Call → See what's included
// What's Included

Everything to run
a real outbound system.

Not a template dump. Not a one-time sequence. A fully managed outbound function — built and run for you.

🎯

ICP Definition Workshop

We start by nailing exactly who you're targeting — company size, industry, title, signals, and pain points. This shapes everything downstream.

🔍

Prospect List Building

Verified prospect lists built via Apollo.io + Clay enrichment. We source decision-makers who match your ICP, not a purchased contact dump.

✉️

AI-Personalised Sequences

Hook, follow-up, and breakup emails written for your ICP. Personalised at scale using Clay + AI — every email feels like it was written just for that prospect.

⚡

Campaign Setup & Management

Full setup in Instantly.ai (or your preferred tool) — domain setup, inbox warming, sending schedule, A/B tests, and reply management guidance.

📊

Weekly Reporting

Every Monday: open rates, reply rates, meetings booked, and what we're optimising next. No vanity metrics — just the numbers that matter.

🔄

Continuous Optimisation

We test subject lines, opening lines, and CTAs every 2 weeks. The system gets better every month — not stuck in month-1 copy forever.

// How It Works

From onboarding to
booked meetings in 30 days.

01

Discovery Call

20-minute call to understand your ICP, current outbound, offer, and goals. We ask the questions others skip.

02

ICP & Strategy

We define your target segment, persona, and messaging angle. Signed off with you before we build anything.

03

Build & Launch

Prospect lists sourced, sequences written, inboxes warmed. Campaign live within 2 weeks of kickoff.

04

Ramp & Optimise

Weeks 3–4: volume scales up, we monitor deliverability and reply rates, iterate on subject lines and opening hooks.

05

Meetings Flow

Qualified replies land in your inbox. We guide reply handling. Booked meetings hit your calendar — you close them.

// Who It's For

Built for a specific
kind of company.

We work with a small number of clients at a time. Fit matters to us.

✓ Right fit

  • → B2B SaaS companies with $500K–$10M ARR
  • → Founder, Head of Sales, or Marketing Lead making the buying decision
  • → No dedicated SDR team — or SDRs who need better sequences
  • → Clear ICP and a product with a defined value prop
  • → Willing to commit to 3 months (results require consistency)
  • → Responsive — you'll need to handle the booked meetings

✗ Not the right fit

  • → B2C companies or consumer products
  • → Pre-revenue or pre-product companies
  • → Businesses with no defined ICP ("we sell to everyone")
  • → Companies expecting results in week 1
  • → Low ACV products where outbound economics don't work (<$1K/year)
// Pricing

Simple retainer.
No hidden fees.

Book a call to discuss scope. We'll send a proposal the same day if there's a fit.

Lead Gen Retainer

$3,500
per month · minimum 3 months
  • ICP definition and messaging strategy
  • 500–1,000 verified prospect contacts per month
  • AI-personalised email sequences (3–5 step)
  • Campaign setup and management in Instantly.ai
  • Inbox warming and deliverability monitoring
  • Weekly performance report
  • Continuous A/B testing and optimisation
  • Unlimited email and Slack support
Book a Discovery Call →

Custom scope available for larger teams or higher volume. Email us to discuss.

// FAQ

Common questions.

Apollo.io for prospect sourcing, Clay for enrichment and personalisation at scale, Instantly.ai for campaign sending and inbox management, Claude AI for sequence drafting, and Google Workspace for delivery and reporting. If you already have a sending tool you prefer, we can work with it.
No. We build the list from scratch using Apollo.io and Clay based on the ICP we define together. You can provide your own list too — we'll clean and enrich it if needed.
Typical reply rates with well-targeted copy are 3–8%. We don't guarantee specific numbers because deliverability, market timing, and offer strength all factor in. What we guarantee: a properly built system with continuous optimisation, transparent reporting, and honest communication about what's working.
You handle the replies — they land in your inbox and you book the meetings. We provide reply templates and handling guidance so you know how to respond to interest, objections, and "not right now" replies. We don't impersonate you or manage your inbox.
Retainers run month-to-month after the initial 3-month commitment. You can cancel with 30 days' notice after month 3. No long-term lock-in beyond the initial period.
We adapt. A major ICP shift means we rebuild the prospect list and sequences — we'll discuss scope and timeline when it comes up. Small messaging iterations are included in the standard retainer.
// Get Started

Ready to build your
outbound system?

Book a free 20-minute discovery call. We'll ask about your ICP, offer, and goals — and tell you honestly whether we're the right fit. If we are, you'll have a proposal by end of day.

📅 Book a Discovery Call → Email us instead

No pitch. No pressure. Just a conversation about whether this makes sense for your business.